Using Your Genealogy Society’s Email List to Nurture and Grow Your Society – Lisa Lisson

Lisa Lisson

Session Number:  NGS2105-CM-04

Track:  Communication to Members


Learn the importance of starting and effectively using an email list to nurture and grow society membership!

Lisa’s lecture will cover the purpose and benefits of a society’s email list; how to get started building an email list; considerations in choosing an email service provider; growing your society’s email list; what to write in your emails and the styles; how often to write to your email list; and what if they unsubscribe?!

Anyone involved in their genealogy society will benefit from this lecture. Knowing how to grow and what to promote in society emails builds a stronger and more active society. Attendees will come away from the lecture with the knowledge and strategies to grow their email list and strengthen their connection with society members.

The Friday, May 21 program will consist of three breakout time frames. Each breakout will have a choice of four sessions followed by Q&A allowing for speaker interaction through the chat. Every conference attendee can choose one of the four sessions for each breakout. All breakout sessions will be available to NGS Organization Members for later viewing on the NGS website.

BIO:  As a genealogy researcher and creator of the Are You My Cousin? blog, Lisa Lisson takes the overwhelm out of genealogy research and keeps researchers moving forward finding their ancestors. Whether researching ancestors alongside clients or writing how-to articles and books, Lisa uses her 12 years of research experience to help others build a solid research plan; find the needed genealogy records; and get the most out of those resources.

The Virtual NGS 2021 Focus on Societies all-day program launches 21 May!

The National Genealogical Society (NGS) recognizes that genealogical societies, historical societies, and family organizations are the backbone of the genealogy community. They are also important source of information and knowledge for budding family historians. The #NewNGS is the place to share the successes of genealogy societies and launch a new era of collaboration to make our community even stronger and support all families in search of their personal stories.

The NGS Family History Conference is the perfect opportunity to collaborate and learn more about how to build a stronger society or organization. Focus on Societies on Friday, 21 May is a full day of lectures centered on sharing best practices, building leadership, attracting new members, planning online meetings and events, developing newsletters and other publications, and much more.

See the Program Brochure for more details on the all-day program, Focus on Societies. Gather together to share, learn, and build skills that will enrich your organization and engage your members. Plus, have a little fun with us by participating in the society shout out virtual luncheon to hear your society featured during the event! Simply fill out the online form to be included. Focus on Societies lectures will be available to NGS member organizations at a later date.

To learn more about the NGS 2021 Virtual Family History Conference’s week-long events, 17-21 May, visit the conference and download a copy of the program brochure.